Technology

Rumours That ‘Microsoft 365’ Package Is On The Way

There have been rumours among some IT commentators that Microsoft may soon be offering a single subscription-based, Windows 10-style service named ‘Microsoft 365’ that offers home ‘power users’ a combo of its popular software including the operating system, MS Office, Skype, and even OneDrive.

Office 365

Currently, home Microsoft users can sign-up to Office 365 that includes everything except Windows 10.  The ‘Microsoft 365’ service would, therefore, offer them a kind of mini enterprise version of Microsoft products for a single payment.

Why?

It is thought that this kind of service could put Microsoft 365 on a par with other big-brand subscription services such as Office 365, Skype, Cortana, Bing, Surface and Microsoft Education.  It is also likely that Microsoft 365 would be a more powerful and attractive replacement for Office 365.  It could also simply bring more people deeper into the Microsoft fold which could, in turn, help feed its other apps and platforms such as Android (which has replaced the Windows Mobile OS).

Also, if people commit to signing-up to one bundle of products / services with one company such as Microsoft, they may be less inclined to switch easily or to be attracted by rival services e.g. by Google or Apple, that do the same thing anyway.

Rumours?

The rumours that Microsoft 365 could become a reality appear to have been fuelled by job listings being posted referring to a Microsoft 365 Consumer Subscription product manager and Microsoft 365 Consumer Subscription senior product manager with roles that relate to developing a customer-focused subscription globally for Microsoft’s consumer services.

What Does This Mean For Your Business?

For Microsoft, this type of service could help it to bring users closer to the brand and encourage them to use its other apps and services, while gaining an advantage over big competitors such as Google. For home users, many of whom are actually small businesses or those who work on the business from home, this kind of single subscription bundle of useful and familiar services could represent real value and convenience.

Does Your Business Take Cash?

Cashless businesses that only take contactless card payments, such as cafes and bars may be growing in number in major cities but despite their apparent convenience for their target market, they are also attracting accusations that they are discriminatory.

Cashless Bar

The BBC, for example, recently featured a story about the Crown and Anchor pub in South London which, in October, switched to fully cashless with customers only able to use debit cards, credit cards and contactless payments including Android Pay and Apple Pay.

In the case of the Crown and Anchor pub, it was reported that the decision by the parent company, London Village Inns, to make the switch to cashless was motivated by too many break-ins where the burglars were looking for cash. A positive reaction, and other cost and time-saving benefits to the change from not having to deal with (and transport) cash have meant that four of the firm’s pubs are now cashless with two more set to follow in the New Year.

Just Being Realistic?

Is it just a case of being realistic and acknowledging that we now live in a digital age where cash use is naturally in decline?

Other businesses in the UK and other countries seem to think so.  Back in September, The Boot pub in Freston near Ipswich, Suffolk switched to only accepting card or phone payments, and many bars and cafes in UK cities such as Manchester are reported to be cashless.

Travel in other countries such as Sweden and Australia can also be near cashless experiences as contactless and phone payments take over. Also, many of the ‘trendy’ New York eateries have switched to cashless, and no longer have cash registers.

Research & Stats

Research by Ikea, for example, showed that in its stores in Sweden, only 1.2 in every 1,000 people insisted on paying in cash, thereby leading to the decision that it was financially justifiable to offer them free food in the shop cafeteria instead.

The broader statistics certainly show a decline in the use of cash.  For example, UK Finance projects that in Britain cash will be used in just one fifth of all sales by 2026, and Paymentsense has reported the removal of 4,735 cash machines in the last year.

Criticism

Although there are clearly benefits for some businesses going cashless e.g. saved time, cost and hassle in dealing with cash (no cash registers and back trips), less temptation for thieves (and resulting damage to premises),  more counter space (no tills), faster transactions and turnover, plus credit card companies getting a commission for handling the payments, there are some critical voices.

What if the card payment systems suffered an outage / and or technical problems prevent payments from being taken?  Particularly in cities, this could cause considerable chaos.

Also, in New York, cashless businesses may soon face a ban with the introduction of legislation designed to protect the poor and prevent a “gentrification of the marketplace”.  It appears that cashless businesses in New York could prove to be discriminatory and exclusionary for the impoverished, homeless, under-banked, undocumented, in a city where studies have shown that nearly 12% of citizens don’t have bank accounts.

What Does This Mean For Your Business?

There’s no doubt that cashless and particularly contactless can be very convenient, fast, and beneficial for customers, business, and bank alike, when it comes to purchases of £30 and under and hence it can favour supermarkets, shops, bars and other retail and convenience outlets.

There is also a clear decline in cash itself (and ATM numbers), and an increase in the amount of debit card and contactless payments, and the use of smartphones for payments in developed economies.  We are still, however, at a point where there remains quite a lot of cash in use, and where poorer and more disadvantaged and challenged members of society, of which there are many, need to use cash and may simply not have a bank account and a card with contactless / cashless payments enabled, and therefore, may find themselves being discriminated against. Some businesses and events that deal in cash may also find it challenging and costly to convert to a cashless situation.

Cashless transactions look likely to increase in the UK, and many retail businesses may soon find themselves seriously considering whether a switch to cashless could be workable and beneficial.

02 Outage – What Happened

After last week’s major O2 4G mobile network outage which left millions of customers with no network data access has been blamed on an expired software certificate that 3rd party supplier Ericsson had installed for some customers at business-critical part of the network.

What Happened?

On Thursday last week, O2 smartphone users were unable to use their mobile phone data for 24 hours.  O2, which is owned Spanish communications company Telefonica, has the UK’s second-largest mobile network, which is part of BT, and as well as having 25 million users, it provides services for the Sky, Tesco, Giffgaff and Lycamobile networks (whose networks were also affected).  It is estimated, therefore, that the outage affected around 35 million users in the UK and other parts of Europe (and even Japan’s SoftBank).

As well as the considerable disruption and inconvenience caused to individual customers, there were knock-on disruptive effects for organisations that run connectivity services on O2’s network, including Transport for London (TfL), Shropshire Council and a number of NHS trusts. In the case of TfL, bus information display boards, part of the Countdown Systems network, stopped working at approximately 5 am. Shropshire Council reported problems with its car park payment machines, which use O2 data connections.

£Millions In Damages + Compensation Expected

The scope, severity and duration of O2’s data network outage, and the impact on the company’s reputation as well as on its users have led to reports that 02 looks likely to seek up to £100 million in damages from Ericsson.

Also, O2 has already made announcements about how it plans to compensate customers.  For example, Pay As You Go customers look set to get 10% extra when they top up their phone in the new year or 10% off when they buy data for mobile broadband devices.

Both O2 and Ericsson have apologised.  It has been reported that Telefonica’s UK chief executive Mark Evans has promised a full audit of the problem across both organisations, and Marielle Lindgren, chief executive of Ericsson UK and Ireland has said that the software that caused the issues will be decommissioned.

What Does This Mean For Your Business?

Modern businesses now rely heavily on stable and reliable broadband connections and data network services.  Any disruption to these can be very disruptive and costly to businesses with potentially disastrous consequences.  In this case, a whole day was lost, and the true cost to UK businesses  (and their customers) may be difficult to calculate. For O2 and Ericsson, the incident appears to have caused some damage to their reputations.

As several tech commentators have since pointed out, the incident has illustrated how complex IT infrastructure has become and how, despite this complexity, organisations must stay on top of matters relating to software certificates, particularly those in business-critical systems. This incident also illustrates how problems with machine identities at critical nodes can have a wide-reaching impact on business and the economy.

Some commentators have also highlighted how operators picking up more IoT traffic and the introduction of 5G could mean that businesses are likely to experience more outages of this nature in the future.  The incident with O2 may also make some businesses take another look at their mobile strategies, feel less comfortable putting all their communications through a mobile operator, and take steps to reduce their dependence on any single external point of failure.

5G Explained

Whereas most carriers use low-band spectrum or LTE, which offers great coverage area and penetration, it is getting very crowded, and peak data speeds only top out at around 100Mbps.

5G, on the other hand, offers 3 different Spectrum bands, which are:

  • Low-band spectrum or LTE.
  • Mid-band spectrum.  This gives faster coverage and better latency than low-band but isn’t as good at penetrating buildings. Mid-band spectrum will offer peak speeds up to 1Gbps.
  • High-band spectrum /  mmWave .  This spectrum can offer peak speeds up to 10 Gbps and has very low latency, although it has a low coverage area and building penetration is poor.
  • In the UK, it is likely that there will be 2 different, location-based frequencies. Sub-6GHz (gigahertz) is likely to be the first offered to users, and the (expensive) high-band spectrum / mmWave for use in densely populated areas. This could mean limitations on where an owner can use their 5G phone (when they eventually get one).

What Can We Expect From 5G?

More frequencies, faster speeds and less latency should mean big improvements in broadband (particularly commercial) and an end to slowdowns during busy times of day that have been experienced due to the overcrowding of the current limited LTE.

Also, the frequency spectrum needed for 5G is finite, and even with additional spectrum that has been auctioned to the UK’s mobile networks, more will be needed. This may mean some crowded traffic in the first wave, with things not improving until more auctions have taken place.

It is also likely that other technologies will need to be developed and trialled in order to help 5G live up to its promise. Lessons learned about 5G in other countries (e.g. China) will take time to be noted and incorporated in the UK network to help it deliver maximum benefits.

Real-Life Business / Life Applications

Anticipated ways that 5G could improve things in our lives and for businesses include:

  • Improvements to health care.  Communications and sensor networks in health care are likely to be improved, therefore, benefiting patients, doctors and other staff.
  • Improvements in the IoT as devices require fewer resources, and huge numbers of devices can connect to a single base station, making them much more efficient. IoT improvements could help with all kinds of services e.g. public services such as smart bins and smart lighting, remote healthcare services, and CCTV / surveillance services.
  • A boost to virtual and augmented reality.
  • Benefits for the growing autonomous vehicle market as 5G provides the constant, guaranteed connection that they need.
  • Advantages for companies operating delivery drone / robot services e.g. Amazon may also get a boost from reliable and powerful 5G connections.
  • The low latency of 5G offering allowing more remote device control e.g. reducing risk in hazardous environments and allowing technicians with specialized skills to control machinery from anywhere in the world.

What About 5G Phones?

For phone manufacturers, manufacturing 5G phones will be a slightly different and more complex proposition. For example:

  • 5G phones are more complex e.g. they need a more complex antenna. These mean extra production costs which are likely to be passed on (with first-wave prices) to customers. It is thought that 5G compatible phones will be priced between £450-£540, with higher prices for leading brand models e.g. Samsung, Apple and Huawei.
  • Miniaturisation of a more complex 5G phone presents challenges. The first generation of 5G phones may, therefore, be a little larger than a normal smart-phone.
  • Launching new handsets before the new network has been rolled out could simply annoy buyers and damage brand reputation, and many customers may simply delay buying a 5G anyway until they are confident that 5G is performing well and will offer them all the benefits.
  • The first 5G smart-phones will need two modems, one standalone 5G modem, and one that still works on 4G and older networks (for when 4G isn’t available).

When?

5G has taken nearly10 years to develop and although some companies may already be rolling out fixed 5G to some cities in the developed world, mobile 5G won’t start making appearances in cities around the world until later in 2019.

What Does This Mean For Your Business?

The same increased speed and lower latency of 5G that allows downloading films and games in seconds and watching them without any buffering, is also likely to provide many new and innovative opportunities, and could help provide a boost to new industries

Many different types of businesses could benefit from improved connectivity with remote workers or with salespeople in remote areas.

Also, the news from an O2 forecast is that 5G could deliver time savings that could bring £6 billion a year in productivity savings in the UK, and that 5G-enabled tools and smart items could save UK householders £450 a year in food, council and fuel bills.

We will, however, have to wait for 5G networks and services to be operating and offering all the predicted benefits, and as well as being somewhat expensive, purchasing a 5G phone may be something that many people will hold-off doing until they’re confident they’ll get the promised value from it.

SIM Swap Scam Warning

A recent investigation by BBC TV’s Watchdog Live revealed evidence that some mobile phone shop staff are not conducting proper ID checks for replacement SIM requests, thereby enabling some customers to become victims of SIM swap scams.

What is a SIM Swap Scam?

SIM swap scams are believed to have been in existence for the last four years in one form or another.  In its current form, the SIM swap scan happens when a fraudster goes into a mobile operator’s shop and claims a false identity i.e. the identity of one of that operator’s customers.  The fraudster knows that the person they are claiming to be is a customer of that operator because of personal details that have been stolen in previous malware or cyber-attacks, and those details have been posted or sold on the dark web.

In the shop, while pretending to be that customer, the fraudster claims that their phone has been lost or stolen and asks to be issued with a replacement SIM. Once the fraudster has the replacement SIM, the victim’s SIM no longer works, and the fraudster can then access any online service that requires security codes to be sent to the phone, as well as being able to access any other of the victim’s personal details that are stored on the SIM.

In the past (London 2016), a similar version of the scam worked when fraudsters used an intercepted bank statement from the victim (or information found on social media) to call the person’s mobile operator, pass security checks, and get a blank SIM card.  The fraudsters were then able to access the unique codes sent by the victim’s bank to log into their account and transfer funds.

What Should Happen When Someone Requests a Replacement SIM?

At the moment, mobile operators should conduct i.d. checks for replacement SIMs, but it is not compulsory.  Also, the Watchdog Live investigation revealed that checks for contract customers and Pay As You Go customers may differ.  For example, O2 said that it only asks for photo ID when replacing SIMs on monthly contracts, and that Pay As You Go customers will be sent an authorisation code if someone is trying to access the number.

What Happened in Reality?

In the investigation, which involved the secret filming of Watchdog Live’s own ‘King Con’ former fraudster in multiple EE, O2, Three and Vodafone stores, EE and Three staff conducted all the necessary checks, but Vodafone blamed rogue employees for not doing so.  Also, replacement SIMs were obtained from O2 stores and the authorisation codes that the company says it sends out were not received.

What Does This Mean For Your Business?

It appears that this relatively old fraud is still very much alive and is a reminder of how valuable our personal details can be to criminals. Bearing in mind how serious this fraud can be to the victims, it is shocking that photo ID checks for replacement SIMs are not made to be compulsory for all operators in all situations.  Mobile operators could help themselves and customers by introducing compulsory measures and by making sure through training and in-built systems that all staff conduct satisfactory checks.

It is also worrying that the investigation appears to have revealed a two-tiered security system, with Pay As You Go customers afforded less protection.

In the meantime, one way that we can help ourselves is to regularly check both our phone and bank statements, and if you have a contract with e.g. O2, contact them to confirm that no replacement SIMs have been issued in your name.

New Hashtags Feature For Google Maps

Google has begun the global rollout of its new ‘hashtags’ feature in Google Maps, which allows users to add hashtags to the end of the reviews they write, thereby helping others to find local attractions and businesses.

How It Works

When using Google Maps e.g. to find places to eat or local attractions, if a Google Maps user then chooses to write a review afterwards, they are given the opportunity to add up to five hashtags to the end of the review (to keep the text easy to read).  The hashtags need to be specific to be useful e.g. #love or #food, but things like #familyfriendly, #wheelchairaccessible, #sunsetviews, or #vegetarian.

The idea is that these hashtags will make it easier for other users to discover places that have been recommended by others for specific reasons, thereby increasing the value of Google Maps to users.

More Competitive

From Google’s point of view, this (and other new features) could help Google Maps to compete against other platforms in the world of social recommendations as well as other popular local search offerings such as Yelp.

Just Local Guides For Now

So far in the rollout of Hashtags, it’s only available on Android for members of Maps’ Local Guides program.  This is the program where members receive rewards for sharing their opinions and photos for the places they visit and review.

Added to ‘Follow’ & ‘My Business’ Updates

The new hashtag feature comes right after the new ‘Follow’ feature that was introduced to Maps last month.  ‘Follow’ allows users to click a follow button for locations which enables them to receive updates about any events and offers e.g. from favourite stores and restaurants, and information about new places that are due to open soon.

The update to ‘My Business’ in Google was to enable businesses to update their Maps profile with new content, use the app to view and respond to reviews and messages, and to enable businesses to add all the content that will work with ‘Follow’.

What Does This Mean For Your Business?

Local search and platforms offering users value-adding information and recommendations about the places they plan to visit are now competitive areas, and Google wants to stay ahead of the game.  Adding social elements such as hashtags, ‘Follow’, and direct messaging all contribute to the vital engagement factor for Google and can be monetised.

Other updates to Google Maps that could add even more value to Google’s platform from a consumer’s point of view are a useful commuter tab that shows a user information about their commute e.g. real-time public transit information and status alerts about anything that could cause delays, and allowing users to control their music from inside Google Maps. Google is clearly well placed and is fighting hard to make its platform more attractive than competing offerings.  It will be a matter of opinion, however, how user-friendly all these bundled features turn out to be.

Mobile Networks Faster Than Wi-Fi

A report by OpenSignal has highlighted how the fact that smartphone users in 33 countries get faster average download speeds using a mobile network than Wi-Fi means that mobile operators and smartphone makers need to ensure that consumers’ smartphones aren’t simply pushed onto a Wi-Fi network, only to receive a worse experience than the mobile network.

Assumption Wrong

The report, by Ian Fogg of OpenSignal, highlights the fact that the long-held industry assumption that Wi-Fi is better than mobile networks in almost every way appears to be wrong in today’s environment.

For example, the report showed that in 33 countries, or 41% of the 80 countries analysed by OpenSignal, mobile delivers a faster download experience than Wi-Fi.

Also, the report shows that it appears to be hard to categorise the range of countries where mobile offers a faster download experience for smartphone users.  For example, according to the report, these range from richer markets and industrialised economies e.g. Australia, the Czech Republic, and France to countries across every continent, and a range of demographics (income, and state of development) e.g. UAE, Turkey, Kenya, Myanmar and Mexico.  The report did find, however, that there is a correlation between higher per capita GDP and more time spent on Wi-Fi, mainly because of the presence of a suitable Wi-Fi network rather than by a consumer’s decisions to connect to Wi-Fi.

Big Changes in 10 Years

The OpenSignal report acknowledges that while the assumption that Wi-Fi is better, faster, and cheaper than a mobile network may have been true 10 years ago, some big changes in the connectivity environment mean that is no longer the case.

For example, 4G networks have launched and boosted the quality of smartphone users’ experience, almost everyone now owns a smartphone, and mobile video and consumption has exploded as smartphones have become a mainstream way to watch TV (Netflix is even trialling mobile-only tariff plans).

Some A ‘Dead Heat’ With Wi-Fi

It was also noted in the report that in four countries – Hungary, Bangladesh, Belgium and Norway – there is no real difference between the Wi-Fi and mobile download speeds experienced by smartphone users.

What’s The Problem?

The problem, therefore, is that the failure to take into account the current connectivity environment, and operators working on what may now be a mistaken assumption is that smartphone users have actually been given a worse experience as they are dumped onto Wi-Fi wherever possible.

Not All The Same

The report did find, however, that not all operators always switch users to Wi-Fi.  For example, Huawei switches connections from a slow Wi-Fi link to a faster cellular connection.

Why Are Cellular Phone Networks Faster?

Reasons why cellular networks are faster with 4G in some countries (e.g. in Brazil, Finland) is that it’s easier to lay the (fibre) cables there, smartphone design priorities don’t always focus on Wi-Fi in those countries, and many smartphones there don’t work on 5 GHz Wi-Fi.

What Does This Mean For Your Business?

The report indicates that there needs to be a re-think about when and how to use Wi-Fi to complement the mobile experience, and it may be necessary for operators to challenge the old assumption that Wi-Fi is best.  To provide the best experience to their users in today’s environment, the report notes that operators need to become smarter with Wi-Fi offload strategies.

Also, Operators will need to deliver good in-building mobile network coverage from now on, because consumers will increasingly override their smartphone’s automatic Wi-Fi choice in favour of selecting cellular in order to get the fastest download speed.

It is also likely that smartphone makers are will be changing the designs of smartphones to allow the use of both Wi-Fi and mobile network technologies simultaneously to deliver the fastest data experience.

For those users of mobile services, the realisation by mobile manufacturers and operators that they must change their products and services to rely less on Wi-Fi is likely to bring a better experience going forward.

Bitcoin and Other Crypto-Currencies Hit New Lows

After losing 74% of its value so far this year, Bitcoin’s value, and that of other crypto-currencies have continued to fall this month as a sell-off takes place in what some see as the natural course for the market, and as another opportunity to buy crypto-currencies at a low price.

What’s Been Happening?

According to currency commentators, the massive 12% fall in the Bitcoin crypto-currency on Monday, follows a nose-dive that’s been part of downward trajectory for the crypto-currency which recently hit a 14-month low. Many in-the-know believe that the possible reasons for the longer-term fall and the sharp 12% drop in value are likely to be caused by:

  • The extra regulation in the US.
  • A long wait for the January 2019 launch of bitcoin futures by Bakkt, Intercontinental Exchange’s crypto platform. With Bitcoin Futures, investors and sellers make a contract to buy and sell at the agreed-upon price, irrespective of the actual market price at the time the contract is made. This may reduce risk and balance out price fluctuations on investments in portfolios.
  • Investors steering clear of bitcoin because of the price swings, concerns over a lack of regulation, and concerns over the uncharted waters of a new and undeveloped market infrastructure.
  • Investigations by the Securities and Exchange Commission of initial coin offerings and crypto exchanges.
  • Fear caused by hacks and thefts at crypto exchanges.
  • The overconsumption of bitcoin in the first place, which has now led to a market cycle back in the opposite direction as things naturally even out.

Trouble For Other Crypto-Currencies

Bitcoin is certainly not the only crypto-currency that’s been under pressure in recent times. Ethereum’s ‘eher’ has just fallen 7% in value to $106.69, and the value of Ripple’s XRP has fallen 5.6% to only 34 U.S. cents.

Also, in the light of the U.S. SEC ordering civil penalties against Airfox and Paragon Coin over their alleged selling of digital tokens as securities in initial coin offerings, both companies have found themselves having to agree to the return of funds to harmed investors, as well as registering tokens as securities, filing periodic reports with the Commission, and paying penalties.

It has also been reported that crypto-currency Tether is being investigated by the U.S. Department of Justice over possible manipulation of bitcoin prices at the end of 2017.

God Time To Buy While Prices Are Low?

Some investors, however, see the steep fall in values of crypto-currencies as an opportunity to get into viable crypto-currency projects at discounted prices.

What Does This Mean For Your Business?

The rapid rise of bitcoin value and the many problems that it experienced with regulations and restrictions in some countries (e.g. China), hacks, its volatility, a negative image from its use by international criminals and from its use in scams, a lack of knowledge about how to use it, and the fact that the high price of just one bitcoin made it (even more) niche, meant that it became a commodity and a fast-buck opportunity rather than an actual, useful currency.

Now that the huge wave of bitcoin over-consumption and over-inflated value of bitcoin has burst, many market analysts can still see a future for crypto-currencies as a part of a wider ecosystem, and that the fall in the value of bitcoin is simply a natural cycle of things finding their real level again after the boom.

Many would say that the best thing to come out of bitcoin, so far, is the underlying ‘blockchain’ technology.  Blockchain has found multiple useful commercial applications and, as tech companies are now in a race to provide the best ‘blockchain-as-a-service’ offering, businesses will be able to find opportunities to put the technology to good use in innovative ways, creating value and competitive advantages that could start shaking up many markets.

Business Concerns Over ‘Secondary Data’

A study by data protection and management company ‘Cohesity’ has shown that most companies store up to 10 copies of their ‘secondary data’ in different locations and must use multiple products to manage it.

The Problem With Secondary Data

Secondary data (not production data) e.g. all the data that a company collects from other sources such as reports, stats, information from trade / industry publications etc tends to be stored by businesses over time in the hope that it has / will have value to the business, could help the business to avoid problems, and could reveal more business opportunities with analysis. One main problem with the storing of secondary data, which has long been known about, is that it is often fragmented and / or trapped e.g. it is stored across many clouds, remote offices / edge locations, and / or is trapped inside a siloed infrastructure. This can result in problems such as the cost, complication and confusion of duplicated copies stored in different places and using resources to maintain and store data that may not be serving the current needs of the digital business, or adding value because of how it is stored.

The Research

Not surprisingly, the research by Cohesity, a company that offers platforms where all secondary data can be stored, appears to back up the fact that companies have a problem with secondary data fragmentation.  For example, the results of the survey, which drew upon responses from 250 UK IT decision-makers as part of a wider study involving 650 IT decision-makers in the US, France, Germany, Australia and Japan, found that most UK organisations store up to 10 copies of the same secondary data, use four or five different products to manage it, and keep it in up to four locations. These locations may include two or three different public cloud storage providers.

The research showed that the average number of copies of the same datasets of secondary data held by UK respondents is five, and that around 30% of IT teams’ time is spent managing secondary data.

Why?

The research findings indicated that 92.5% of UK respondents store multiple copies of production data in separate locations because their disaster recovery (DR) policies say they must, but when it comes to the reasons for storing so much secondary data, the findings are less clear.

The research findings do, however, show that there has been a big increase in secondary storage data volumes e.g. in 2016 to 2017 the UK average is was 38.5% rise.  This trend is also predicted to continue.

Redundant Copies In The Cloud

The research findings show that 41% of UK organisations replicate redundant copies of data held in one public cloud to another public cloud.

What Does This Mean For Your Business?

Many UK businesses appear to be storing increasing amounts of secondary data in a fragmented way with no clear plan on the horizon about what to do with it all.  Instead of being able to organise the data and use it to generate value and competitive advantages, many businesses are wasting money and resources in keeping often duplicated data stored in limbo across disparate locations.

Businesses may be able to save themselves money and turn the secondary data burden into a value-generating asset by switching to a secure, paid-for consolidated platform solution.  This could help solve the current fragmentation problems, free-up resources, could help businesses to start using the data productively, and help businesses to find an effective way of managing what looks likely to be an increasing amount of secondary data going forward.

Make Skype Calls Through Your Amazon Echo

On Monday, the Microsoft Skype blog announced that Skype calling is now available on Amazon Alexa devices using a simple voice command and that Alexa customers can now call most landlines and mobiles internationally using Skype, as well as benefitting from 200 free minutes of Skype to call 34 countries.

Can Already Make Calls

Many Amazon Echo / Echo Plus and Echo Dot users may already be used to making calls via their Echo. Last year, Alexa-to-Alexa calls from compatible devices were enabled e.g. calling another Echo from your Echo by saying “Call (John’s) Echo”.  Also, Echo Connect combined with a user’s landline or VoIP service has enabled compatible Echo devices to call any number supported by a user’s home phone service provider e.g. contacts by name, specific mobile numbers, and by saying the individual digits of a full phone number.

How To Set Up Skype Calls On Your Alexa Device

Amazon Echo users can set up Skype calling by :

– Opening the Amazon Alexa app (the same one used to set up the Echo in the first place)

– Going to ‘Settings > Communication > Skype’

– Signing-in using the same account used for Skype

How To Make A Call Via Skype

According to the Microsoft Skype blog, once Skype has been set up on the Amazon Echo, (using an example) making a completely hands-free call should be simply a case of saying, “Alexa, call Mum on Skype.”

The new Skype call service via the Echo is being rolled out in the U.S, U.K., Ireland, Canada, India, Australia, and New Zealand.  The addition of the new feature is also being supported by a price drop in the Echo.

Video Calls With Echo Show / Spot Display-Based

The hook up with Skype also means that although speaker-only Echo devices can only make audio Skype calls, an Echo Show or Echo Spot display-based device should be able to make video calls using Skype.

It should also now be possible to make Skype calls via the Echo to other Skype-enabled devices e.g.  PCs, smartphones, or even an Xbox One console. SkypeOut also means that calls can be made to mobile and landline numbers.

What Does This Mean For Your Business?

Amazon is already the market leader (41% market share) of global smart speaker shipments, ahead of Google at 28% (Strategy Analytics data).  There is fierce competition in the huge and growing smart speaker market e.g. one-quarter to one-third of the U.S. population already owns a smart speaker, and the global number of installed smart speakers may more than double to 225 million units in two years (Canalys).  Amazon is trying to make its smart speakers as ubiquitous as possible e.g. at home, at work and in the car, and adding feature like this may make it even more attractive to customers, particularly at the season where sales are likely to be high, and where sales are already being supported by a price drop for Echo devices.  More sales of Amazon Echo devices could also mean that voice shopping on Alexa could potentially generate more $5 billion+ per year in revenue by 2020.

For users of Amazon’s Alexa smart speaker devices, the promise of easy, hands-free Skype calls could be another value-adding feature to tempt them to buy an Amazon smart speaker instead of others such as Sonos, or Google Home.